On April 21st 2012, I announced Brisketlab, a BBQ recipe development series taking place at various pop-up locations all throughout NYC during the summer of 2012. In just eight days we saw over 4,300 people pre-register for the series. Then, on April 30th, I opened up registration, allowing those that pre-registered to order brisket by the pound, which they will redeem at our the labs this summer. To my amazement, we sold out of 2,500 lbs in a mere 48 hours, attracting the attention of The New York Times, FOX News, Grubstreet, and more.
Brisketlab is completely sold out for the summer. Meatholders may RSVP to events by clicking here.